Indian entrepreneur launches global beauty brand at 50, inspires women's financial independence

Vijaya Mahadevan, an Indian entrepreneur, transformed homemade beauty products into a globally distributed brand using social media marketing, beginning her business at age 50. The venture has grown beyond India's borders, reaching international markets. Mahadevan's success story has become a case study in women's entrepreneurship, encouraging Indian women to pursue financial independence and build self-worth through business ownership. Her trajectory reflects broader shifts in how digital platforms enable non-traditional entrepreneurs to enter global commerce.