How a 69-Year-Old Japanese Biker Built Iron Heart Into a Cult Denim Brand
The Wall Street Journal profiles Iron Heart, a Japanese premium denim brand founded by a 69-year-old Japanese biker, and the obsessive community — dubbed the 'Iron Heart Army' — that formed around it on an old internet forum. Members debate cotton origins, shuttle-loom construction, dip-dye varieties, and raw denim fading competitions. The segment also traces the broader rise of Japanese denim in the global market.
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