NIL Deals Expand to High School Athletes, Raising Questions

According to The Wall Street Journal, name, image, and likeness (NIL) endorsement deals — which have pumped billions of dollars into college sports — are now expanding to high school athletes. The Journal reports that in six states that still restrict NIL activity before college, parents, coaches, and policymakers are debating whether allowing teenage athletes to monetize their personal brands undermines the amateur nature of youth sports, while others see NIL as a way to offset the growing costs of elite youth athletics.