African creatives gain business support as Marie Lora-Mungai releases financial handbook for continent's artists

Marie Lora-Mungai, an advocate for African creative industries, released a new book titled "Creative Cash Flow" designed to help African artists and creatives understand business fundamentals and financial management. According to France 24, the handbook addresses a critical gap: while African creative talent has achieved global recognition, many artists lack formal business training and financial support systems. The book aims to professionalize creative work across Africa by providing practical guidance on cash flow, pricing, and sustainable income generation. This initiative responds to the reality that artistic talent alone is insufficient without business acumen and institutional support infrastructure.