Singapore's National Arts Council partners with FairPrice supermarkets to broadcast local music in 159 stores nationwide
The National Arts Council has partnered with FairPrice Group to play Singapore music across 159 supermarkets over three years, aiming to reach 500,000 listeners daily. The initiative will feature established and emerging musicians across multiple languages and genres, with QR codes linking to curated playlists displayed alongside artist visuals. The program aims to increase audience numbers for local musicians by integrating their work into everyday shopping environments.
📹 Source Video
✓ Verified
- ✓National Arts Council partnered with FairPrice Group on a music initiative. (CNA)
- ✓The program will cover 159 FairPrice supermarkets. (CNA)
- ✓The initiative is expected to reach 500,000 listeners daily. (CNA)
- ✓The program runs for three years. (CNA)
- ✓Playlists will feature both established and emerging musicians across multiple languages and genres. (CNA)
~ Interpretation
- ~The use of QR codes and artist visuals aims to increase audience numbers for local musicians. (CNA reporting on program objectives)
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